▫️Founders Background
ONE Blades was founded by two lifelong skaters Adam Jukes and Dan Nicholson who came together with a shared mission: to break the limits imposed by traditional figure skating equipment and put power back in the hands of the skating community.
Adam Jukes is a skater, coach, and performer with over 25 years of global experience, known as The Skating CEO. He’s spent decades witnessing first-hand the frustrations that skaters, parents, and coaches face: expensive and inflexible blades, gear that doesn't keep up as athletes grow or cross disciplines, and an industry that rewards only a few elite names.
Dan Nicholson is a renowned blade engineer, UK Level 4 coach, agent, and performer. The inventor behind modern quick-swap blade technology, Dan has led product innovation for Olympic-level athletes and mass audiences alike. He wanted to design a system where custom setups, fit, and quick adaptability are standard not luxury extras.
Together, they built ONE Blades on three foundational beliefs:
Skaters First: Every product and program exists to empower skaters at every level, making sure progress, safety, and creativity aren’t held back by equipment.
Innovation With Purpose: The modular blade system, quick-swap frames, and universal compatibility let every skater find their perfect fit—on ice, inline, or quad.
Community Over Competition: With a revenue-sharing creator program, every skater, coach, and supporter can join the movement and benefit from growing the sport.
ONE Blades is not just a brand it’s a platform and a movement. Adam and Dan invite every skater to join them in rewriting what’s possible for skating, one drop and one story at a time.
Adam Jukes - Linkedin: TheSkatingCEO - Instagram: @acropairskater | @theskatingceo - TikTok: @acropairskater | @theskatingceo - X: https://x.com/Adamjukes_ Dan Nicholson: - Instagram: @dannicholsonsk8 - X: https://x.com/DanNicholsonSk8
Articles about Dan regarding Ultima Skates https://issuu.com/professionalskatersassociation/docs/marchapril14_dig_713bbfed2ad61c https://www.studypool.com/discuss/35699236/module-1-questions https://www.sweetstudy.com/questions/404-case-review-1 Here is a two part podcast interviews with Adam & Dan:
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